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Jesus Down Two Touchdowns...

From Father Hollywood a commentary on marketing vs. the gospel:

I just received a certain publication from a certain administrative subdivision of a certain Lutheran church body.

On page 2 of this publication, the word Ablaze!(tm) is given great prominence - attested by the editorial standard that the word always begins with a capital "A", ends with an exclamation point, is set in an italic font, and is always in bold.

This one page contains seventeen mentions of Ablaze!(tm).

So, how's Jesus faring these days? By contrast, our Blessed Lord, the King of the universe, the One who died on the cross for our sins, rose triumphantly from the dead, and lives and reigns with the Father and the Holy Spirit for all eternity was mentioned four times - sans exclamation point, and with no bolding.

Ablaze!(tm) 17, Jesus 4.

The rest of the post is here, and well worth reading too.

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